Mr august horch named it audi in the year 1910, which was actually a latin translation of his name. First of all, lets start off with a textbook definition. The new brand appearance is flexible and modular in the sense of the. These values continue to drive audi into the future. The starting point for audis new corporate design was to take an interdisciplinary approach to developing design principles for all media. Revision of the corporate vision and mission april 2019 in april 2019, we revised the corporate vision and mission to clarify the new hitachi hightech ideals, mission, and duties in response to changes in society, and to help solve social issues. The new design strategy will also seek to have the exterior and interior form an even more cohesive unit, as demonstrated in the audi crosslane coupe. Audi design is unmistakable, clothing superior technology in sporty elegance. Mar 18, 2017 corporate design brand logo audi ag 042009. Audi of america has the right to amend or cancel this program at any time for any reason. Its this philosophy we strive for across the brand as a whole. The goal they want to achieve through this is authenticity and a sympathetic brand management. In sculpting the allnew audi q5, our engineers followed the timehonored principle that the simplest design is usually the best.
View job listings, recent news updates, real estate and supplier opportunities, and our corporate responsibility principles. They will help create awareness and provide valuable information to your target audience. Audi has won gold in the coveted corporate design award. Our cars are renowned for their everincreasing efficiency without compromising on quality or performance. Since 1st september 2017, certain new vehicles are already being typeapproved according to the worldwide harmonized light vehicles test procedure wltp, a more realistic test procedure for measuring fuel consumption and co 2 emissions. The audi ag stands for sporty vehicles, high build quality and progressive design for vorsprung durch technik. The german version of the audi ag quality manual is binding. Audi is aiming to create a new design strategy through greater differentiation between model series, announcing that future model generations will show more technical aspects in the design. Audi infield digital strategist the audi infield digital strategist is a partner and a ready resource for audi of america dealerships in place to assist the dealership as they implement and use the products and services offered as part of the audi digital marketing solution. It offers lots of examples and instructions that convey the essentials and provide inspiration for ideas and its structured in such a way that you can get started right away. Audi corporate design portal zum download zur verfugung. This platform provides a direct, straightforward path to approaching the design of the audi brand. A design that takes elegance and dynamics to a new level, with numerous assistance systems, a new operating concept that offers a new level of intuitive use, and above all more space.
We took a truly holistic, interdisciplinary approach to creating design principles for all media and devices. This applies to technology as well as to the production processes. This extends to every area of the car, from the interior and exterior to colors and. Audi corporate design manual vorsprung druch technik richtlinie. The corporate program is more about the free servicing and unless something is a brand new model you should always be able to get more off than any corporate discount first offered. Deep dive on 40 years of audi quattro allwheeldrive technology. Hitachi hightech corporation aims to be a successful enterprise trusted by all our stakeholders and contributing to social progress through business.
Our challenge for audi was to create a design experience that was pared back visually in terms of scalability and application while maintaining the brands tangible presence in every interaction. Reife produkte robuste prozesse mature products robust processes excellent customer care referenced documents the latest applicable versions of all referenced documents, document templates and. Corporate identity audi corporate identity and media relations. Audi of america, based in herndon, virginia, is contending for leadership of americas premium automotive market. Audi usa customer support if you are calling about a recall notification but no longer own the vehicle, please simply discard the notice. The design guidelines these guidelines describe the visual and verbal elements that represent design. Different weightings are blended to achieve equality. Brand manual corporate identity guidelines pdf download. List of corporate governance reports dating 10 years back. The architectural concept was designed to make audis branding elements easily recognizable, while also giving dealerships the flexibility to adapt them for the respective. To play an instrumental role in shaping the transformation as we head into a new age of mobility the company is implementing its strategy step by step. I am currently a design student looking for great design blogs to.
Marketing strategy of audi audi marketing strategy. I am currently a design student looking for great design blogs to learn from and to gain more knowledge. Audi reveals new design strategy with concept studio. Audi corporate design manual vorsprung druch technik richtlinie automotive brand brochure download automotive audi corporate design manual vorsprung druch technik richtlinie.
It is proof that consistent neednt mean conservative, and that creative can also mean effective. For answers to frequently asked questions, or to view video tutorials, please use the links below. With six production sites throughout the world and more than 58,000 employees, audi is a top german automobile manufacturer. For audi, this means liberating the logo from its fixed position.
Got a great idea for a product that contains any vw trademark or vehicle design, and want to market it. Audis inexorable rise from being a niche brand to challenging for the lead in the prestige car sector. For audi we have developed a corporate design, which is consistently digital first in its concept and design. Audis design guidelines the mobile sculpture audiworld. As part of its usual new model launch, the audi design team has released several official sketches of the etron sportback. Introduction audi brand architecture one system for all purposes a firmly defined protective zone emphasises the value of the logo and. The beauty of technology audi design icons audis design guidelines audi concept design photo gallery. There are basic guides for corporate and fleet pricing more fleet than corporate and these discounts start at 1. Brand identity style guide documents logo design love. In 2015, audi of america delivered more than 200,000 vehicles for the first time and exceeded that number in 2016, its seventh straight year of record annual sales. Its a one stop shop with a great peak into the professional world of guidelines and logos.
Sustainability is a central pillar in the audi corporate strategy. By having analyzed audi s marketing strategy of 2012, one can find out that audi has 4 deeply intertwined pillars that add their value to their corporate identity. Check out our vw corporate page to learn more about vw careers, investor relations, corporate programs, and what vw is up to around the globe. All individual files are available in pdf and eps format. Our starting point for the new audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications.
Corporate information about automotive manufacturer audi. Audi otorsport au a 234235 1 overview of the audi sport logo versions in the field of motorsport emblem versions range of use printed business stationery for audi sport striking uses that require maximum visibility and legibility, e. Audi works sustainably to be a good employer in the long term, to stay competitive, to fill its clients with enthusiasm, to protect the environment and to safeguard for subsequent generations a future worth living. Taken together, the three lines of the audi q5 exude a con. Such goals might or might not address the nature of the organization, its culture, the kind of company its leadership wants it. Three agencies worked closely with audi ag to create an overarching visual identity designed to be a digital. Regeln dazu finden sie in diesem group corporate design manual. Throughout the long history of audi, each car has been inspired by a core philosophy of beautiful design, intelligent, stateoftheart technology, topoftheline performance in every detail without a single compromise in quality. Corporate identity audi corporate identity and media. With an increasingly prominent brand presence in the worlds great cities, audi looked to develop identitybuilding corporate architecture to showcase their vehicles. As audi uk, we understand our responsibility to maintain sustainable and ethical business practice. Meist wird es als pdfdatei ausgegeben, es ist aber auch ein onlineportal als manual moglich. Such goals might or might not address the nature of the organization, its culture, the kind of company its leadership wants it to be, the markets it will or wont enter, the.
Use your unique audi code to make changes to your design at a later date by simply reentering it into the configurator. These lists really help to give me a head start and are an excellent learning source. The brand s rich and clear design language operates within clear guidelines. Audiworld video gallery audi design is unmistakable, clothing superior technology in sporty elegance. May 03, 2015 the design guidelines these guidelines describe the visual and verbal elements that represent design. Final decision audi of americas decision is final in all matters relating to this program. We have structured our brand appearance according to the three following design principles. Build and price your audi a4 sedan with custom trim lines and packages, interior and exterior features. For the four rings brand, corporate responsibility means keeping the consequences in view when taking every decision. Mar 05, 2018 due to the superb marketing strategy of audi, the brand has long been one of the most successful car manufacturers in the premium and supercar segment. Corporate brochure designs 25 inspiring examples design.
Forty years on, audi quattro has become synonymous with allwheel drive, earning its mettle through motorsports and harsh road conditions to propel the audi brand forward to what it has become today. Audi is showcasing itself within the framework of a new architecture and. The architectural design is based on a consistent typology that offers strong brand resonance and strong brand. Audi audi ag is an automotive producer company based in germany. By having analyzed audis marketing strategy of 2012, one can find out that audi has 4 deeply intertwined pillars that add their value to their corporate identity. The audi mediacenter is a service of audi communications for journalists, bloggers and online multipliers offering the press and media an overview of all the latest news. Its a fairly streamlined system but its perfectly adequate, because what really counts is the spirit behind it. Well, simply put, you must have permission from the trademark owner and our parent company volkswagen ag, in wolfsburg, germany.
The audi group is among the worlds leading producers of premium cars. For audi we have developed a corporate design, which is consistently. The company is committed to systematic and longterm design development. According to joep cornelissen, in corporate communication a guide to theory and. Our goal was to replace the complex system of ci rules with dynamic principles allowing the brand to communicate quickly, flexibly and creatively with people.
Audi corporate design our starting point for the new audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Brochure design in printed form is very important role play in branding as well as grooming in corporate image building. Once your perfect audi is complete you can store and compare it against your previously configured cars or save it as a pdf format. In the audi marketing strategy, we see how the brand is widely regarded as a premium brand and commands a premium price in the market. Audi publishes its first corporate responsibility report. Beneath the progressive design of the body of the new a3 sportback lie many innovations from the fullsize class, for example the infotainment, suspension, and driver assist systems. Build and price your audi a4 sedan with custom trim lines and packages. In 2017, the brand is launching its broadest and most ambitious product lineup. The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law. Audi corporate architecture worldwide projects audi. In addition, to further evolve the growth cycle that has. Animal planet brand guidelines apple pay identity guidelines pdf. Audi corporate design film from monologue to dialogue duration.
The architectural concept was designed to make audis branding elements easily recognizable, while also giving dealerships the flexibility to adapt them for the respective global markets. Given the design focus of the audi brand, its always interesting to see the intended appearance, and these shots show it from both front and back. For 25 years, audis distinctive approach has continued to challenge the boundaries of convention in marketing and the car industry alike. And audi also chose the perfect time to unveil its new identity. Audi corporate design manual vorsprung druch technik.